Our Story

We created Cadence to only sell directly to you, the angler. This allows us to offer exceptional product at a great value, while committing a portion of our profits to get more kids fishing.

CADENCE STARTED WITH ONE GOAL
TO HELP KIDS GO FISHING AND LEARN HOW TO FISH.

We are driven by a set of core beliefs:

We believe there is a better and more affordable way to buy fishing tackle.

We believe that being outdoors is good for the body, the mind, and the soul.

We believe that fishing can be a lifelong hobby that should start at a young age.

Go Fishing, Give Back

We’re committed to using our profits to help kids learn how to fish. When you make a purchase from our company, in addition to getting a great product at a great value, you are also helping and encouraging kids to develop the skills needed to learn just how much fun, meaningful, and magical fishing can be.

We promise to give a Kids’ Combo to one of our charities, or you, for every purchase of $50 or more.

OUR MISSION IS
To provide the best valued fishing gear for our anglers while inspiring a movement to pass on the sport to future generations.