Customer Service

Why do you give away free product, why cant I just pay less?

Cadence offers a significant value to many competitive products.  We believe in the future of fishing, and we remember the relationships formed while fishing.  We feel strongly that kids need to experience nature.  Therefore, when your order is over $50, we will provide a child with a free fishing rod and reel combo through one of the organizations. However, if you have a child or grandchild that you want to experience the joys of fishing, we will send the combo to you with your purchase.  All we ask is that you take them fishing, catch some fish and send us pictures of the happy occasion. Give-Back

What Charities do you support?

Please come back soon for a complete list!

How can you sell such a high-quality product at such a low price?

Cadence eliminates the middleman. Our business model is designed to skip the traditional brick and mortar retailers so our products cost 30%-40% less than equivalent competitor’s products

Can I talk to someone before I order?

Absolutely. We have customer service support through phone call or live chat.  Our hours are 8a to 5p Central time.

What can I order?

You may order all items shown on our online catalog with an inventory of 1 or greater. We are not taking back orders.  We will make every attempt to maintain an accurate product availability date.  Product out of stock arrival dates are provided by the manufacturer and are subject to change and are not guaranteed.

Can I order by phone?

We only accept orders via our online marketplace on our website.  We do this to maintain our pricing advantage.  In addition, the security used by our website credit card processor meets all federal guidelines and laws, and it eliminates exposure of your personal information to any individual.

What are my payment options?

We accept all major credit cards which will be processed through the Stripe Processing Gateway – With Stripe we accept Visa, MasterCard, American Express, Discover, JCB, and Diners Club cards, and Apple Pay.

How do I track my order?

When your order has shipped, you will receive a shipping confirmation that will include ship date and tracking information.  Please allow up to 24 hours after shipment for your tracking number to be activated.

How long will it take to receive my order?

It is dependent on your shipping method and location.  Please refer to Shipping and Returns documentation on our website.

What happens if I don’t receive my package?

UPS and Fed Ex shipments are covered by insurance that guarantees that Cadence will replace packages that are lost or damaged during transit.  If the package is stolen from the address designated for delivery, the product will not be replaced.

Returns and Exchanges

If you would like to exchange or return an item, please send our return form to Customer Service email at support@cadencefishing.com.  Please refer to shipping and return information. If you have a question, please call, Chat, or email our customer service team who will give you return information specific to the product you are returning.  Shipping charges are NOT refunded unless the item was shipped to you in error or is defective.

Returns and Warranties Return Items To:

Gel8 Logistics
Attn: Cadence Returns
430 Kimberly Dr.
Carol Stream, IL  60188

Defective Products

Cadence wants you to be completely satisfied with our products. Product is deemed defective by Cadence. Generally, we will require all products should be shipped back to Cadence for examination.  We will occasionally ask you to send high quality photographs for examination.  If the product is deemed defective we will immediately ship your replacement or refund your money.  The product return will be completed using prepaid return label that we will provide.  We may, at our discretion, ask that the product be destroyed, which is done by cutting off the handle of the rod and submitting a photograph.

Defective or repair Return Items To:

Gel8 Logistics
Attn: Cadence Returns
430 Kimberly Dr.
Carol Stream, IL  60188

What is your Warranty policy?

Most Cadence products are warranted for a period of one (1) year from date of original purchase against defects in workmanship and/or materials. Some products have a warranty exceeding 1 year. In these instances, it is noted on the product page. Please refer to the Warranty page for all details

Will I have to pay any taxes or import duties?

There are no U.S. taxes for international customers; however, you will be responsible for any additional customs handling fees, duties and/or taxes. Because each country is different, and these fees change often, we do not know these fees. Your local post/customs office can give you this information. Colorado, South California, and Illinois residents are subject to the state sales tax.

Shipping Policy

Please refer to our Shipping and Returns policy to determine shipping costs and times.

Product Information

Are Cadence reels’ saltwater ready?

Cadence does not make reels specified for saltwater, however we make every attempt to design our reels to be corrosion resistant and can be used in saltwater.  It is required that the reel be rinsed with freshwater after each use.

What is the main material of the fishing reel?

Our reels are made of a variety of material to maximize the benefit of weight, strength, smoothness, and power.  Please refer to our website at www.cadencefishing.com/cadence-products and select the specific model of interest.

How do I select which reel is best for a specific rod?

It’s important to match the correct size reel to your rod because it insures the correct line breaking strength and capacity match the action of the rod.  It also ensures that your rod and reel are well balanced.  This is not a ridged recommendation as there are many situations that could call for a reel one size smaller and will still provide an exceptional experience.  Braided lines are naturally thinner and increase the capacity of the reel and many anglers chose one size smaller.

Cadence Recommended Rod and Reel Sizes

What do the numbers and letters relate to in the model number?

We use the model numbers to help explain the following: Price point, Rod length, Number of Pieces, Type (Spinning or Casting), Rod action. Please see the example below:

Model number Explanation
CR7-5101S-MF CR7 = Cadence Rod $70 Price point
  5101S = 5’10 Length, 1 Piece, Spinning
  MF = Medium Fast action

How can I get my reel repaired?

Coming Soon

Where can I get an owner’s manual?


Do you offer parts and repair for your fishing rods?

Due to the numerous styles and applications, Cadence does not carry replacement parts for rods or repair rods. Cadence rods under warranty will be replaced with respect to the terms and conditions of the specific rods offered warranty.

Fishing General

What type of fishing can I do with Cadence products?

Cadence products are suitable for most freshwater and inshore species.  Generally, med heavy to heavy actions are used to target large fish like Pike, Muskie, and Red fish; and ultralight rods coupled with a 1000 size reel are suitable for pan fish or trout.  It is most important that you match your action to the line and lure weight to optimize casting, sensitivity and power.

How often should I change my line?

Constantly inspect your line, but attention should be paid to the last 2 feet before the lure.  If it is rough, cut and retie.  If large sections become abraded, it may warrant changing your line; otherwise, you should replace at least once a year.

What is Proposition 65?

The information below is from the California Office of Environmental Health Hazard Assessment, Revised 2/03.

In 1986, California voters approved an initiative to address their growing concerns about exposure to toxic chemicals. That initiative became the Safe Drinking Water and Toxic Enforcement Act of 1986, better known by its original name of Proposition 65. Proposition 65 requires the State to publish a list of chemicals known to cause cancer or birth defects or other reproductive harm. This list, which must be updated at least once a year, has grown to include approximately 750 chemicals since it was first published in 1987.

Proposition 65 requires businesses to notify Californians about significant amounts of chemicals in the products they purchase, in their homes or workplaces, or that are released into the environment. By providing this information, Proposition 65 enables Californians to make informed decisions about protecting themselves from exposure to these chemicals. Proposition 65 also prohibits California businesses from knowingly discharging significant amounts of listed chemicals into sources of drinking water.

What types of chemicals are on the Proposition 65 list?

The list contains a wide range of naturally occurring and synthetic chemicals that are known to cause cancer or birth defects or other reproductive harm. These chemicals include additives or ingredients in pesticides, common household products, food, drugs, dyes, or solvents. Listed chemicals may also be used in manufacturing and construction, or they may be byproducts of chemical processes, such as motor vehicle exhaust.

What requirements does Proposition 65 place on companies doing business in California?

Businesses are required to provide a “clear and reasonable” warning before knowingly and intentionally exposing anyone to a listed chemical. This warning can be given by a variety of means, such as by labeling a consumer product, posting signs at the workplace, distributing notices at a rental housing complex, or publishing notices in a newspaper. Once a chemical is listed, businesses have 12 months to comply with warning requirements.

Chemicals on the list are used to in manufacture of various metals like Brass, Zinc and aluminum compounds, which are used in Cadence reels.